Product
Native apps
2 Years
2021 - 2023
Lead UX designer
Facilitator
Information architect
User researcher
Condensed the old category structure from 700+ categories to under 400
with notable improvements on task success, time on task, and error rates.
The problem
Legacy code that no one understands makes updates very slow to implement or blocked
The business goal
Improve output and flexibility to react quickly and efficiently to new user needs
The solution
Build 2 new websites and apps for both online retail stores to replace the old code
The outcome
Successful launch of 2 new websites and 2 new native apps on both IOS and Android platforms
Tools & methods
- User research (interviews, card sorts, tree tests, usability tests, reviews)
- Data analysis (analytics, heatmaps, statistical analysis)
- UX design (persona, journey maps, task flows, wireframes, information architecture)
- Workshops (ideation, discovery, reviews)
- Project management (backlogs, prioritisation, presentations, measure success)
